週次 |
日期 |
單元主題 |
第1週 |
9/12 |
【CH 1】 Introduction |
第2週 |
9/19 |
PART I: INDUSTRY DYNAMICS OF TECHNOLOGICAL INNOVATION
【CH 2】Sources of Innovation
【READING I-1】 Profiting from Technological Innovation: Implications for Integration, Collaboration, Licensing, and Public Policy
David J. Teece
【Case Study】: KKBOX.com
|
第3週 |
9/26 |
【CH 3】Types and Patterns of Innovation
【READING II-1】 Patterns of Industrial Innovation
William J. Abernathy and James M. Utterback
【Case Study】: HTC Corp. in 2012
|
第4週 |
10/03 |
【CH 4】Standards Battles and Design Dominance
【READING II-5】 Customer Power, Strategic Investment, and the Failure of Leading Firms
Clayton M. Christensen and Joseph L. Bower
【Case Study】: The TSMC Way: Meeting Customer Needs at Taiwan Semiconductor Manufacturing Co.
|
第5週 |
10/10 |
NO CLASS. NATIONAL DAY |
第6週 |
10/17 |
【CH 5】Timing of Entry
【READING II-7】Crossing the Chasm—and Beyond
Geoffrey A. Moore
【Case Study】: Shanzhai! MediaTek and the “White Box” Handset Market |
第7週 |
10/24 |
PART II: FORMULATING TECHNOLOGICAL INNOVATION STRATEGY
【CH 6】Defining the Organization’s Strategic Direction
【READING II-8】 Competing Technologies: An Overview
W. Brian Arthur
【Case Study】: Taiwan Taxi's iCall System: Realizing the Value of GPS-Dispatch Systems
|
第8週 |
10/31 |
【CH 7】Choosing Innovation Projects
【READING III-1】Capturing the Returns From Research
Clayton M. Christensen, Christopher Musso, and Scott Anthony
【Case Study】:Taiwan Semiconductor Manufacturing Company Limited: A Global Company’s China Strategy
|
第9週 |
11/07 |
【CH 8】Collaboration Strategies
【READING III-2】 The Lab That Ran Away from Xerox
Bro Uttal
【Case Study】: Giant Inc.: Formation of the A-Team
|
第10週 |
11/14 |
【CH 9】Protecting Innovation
【READING III-8】 Note on Lead User Research
Stefan Thomke and Ashok Nimgade
【Case Study】: Hopax (A)
|
第11週 |
11/21 |
MID-TERM |
第12週 |
11/28 |
PART III: IMPLEMENTING TECHNOLOGICAL INNOVATION STRATEGY
【CH 10】Organizing for Innovation
【READING III-14】 Managing Internal Corporate Venturing Cycles
Robert A. Burgelman and Liisa Välikangas
【Case Study】: 3M Taiwan: Product Innovation in the Subsidiary
|
第13週 |
12/05 |
【CH 11】Managing the New Product Development Process
【READING IV-3】 Organizing and Leading “Heavyweight” Development Teams
Kim B. Clark and Steven C. Wheelwright
【Case Study】:AmTran Technology Ltd.
|
第14週 |
12/12 |
【CH 12】Managing New Product Development Teams
【READING IV-4】 Finding the Right Job for Your Product
Clayton M. Christensen and Scott Anthony
【Case Study】: ASUSTeK and the Google Nexus 7 Tablet
|
第15週 |
12/19 |
Field Visit (Hsinchu Science Park & TSMC Museum) |
第16週 |
12/26 |
【CH 13】Crafting a Deployment Strategy
【READING V-2】 The Power of Strategic Integration
Robert A. Burgelman and Yves L. Doz
【Case Study】: Inventec Corporation
|
第17週 |
1/02 |
Interview (NTU Innovation Incubation Center) |
第18週 |
1/09 |
FINAL REPORT |